For over 40 years Phelps Homes have been crafting outstanding, award-winning homes in Ontario’s Golden Horseshoe and the Niagara Region. Phelps Homes’ quality craftsmanship in new home construction focuses on creating communities that blend seamlessly into the natural landscapes that surround them. Be it an active adult community, a family-friendly community, or an exclusive estate, Phelps will deliver a home that fits their client’s lifestyle.
Phelps Homes reached out to MediaTown Marketing to diagnose, analyze and clarify missed opportunities associated with the group’s traditional marketing campaigns. MediaTown helped Phelps transition from a dated marketing strategy into a new custom inbound focused approach resulting in an increase in lead generation.
MediaTown integrated the Phelps Home’s current strategy with HubSpot’s Customer Relationship Management tool. Using landing pages, and calls to action, Phelps Homes has seen a steady influx of sales ready leads.
Additionally, the MediaTown team worked within Phelps Homes existing brand to develop a comprehensive advertisement campaign, aimed at targeting their specific homebuyer persona. This ensured, that only those likely to purchase a home from Phelps, were targeted.
How We Helped!
Inbound Marketing Strategy
Ad Design & Creative
Lead Nurturing & Scoring
Progressive Profiling & Persona Development
Calls To Action Creation & Development
Built For Hubspot COS
HubSpot Setup & Integration
Custom HubSpot Landing Pages
Custom HubSpot eMail Templates
Because there's a better way to market your organization online, and we can help you do it.
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