Phelps Homes

For over 40 years Phelps Homes have been crafting outstanding, award-winning homes in Ontario’s Golden Horseshoe and the Niagara Region. Phelps Homes’ quality craftsmanship in new home construction focuses on creating communities that blend seamlessly into the natural landscapes that surround them. Be it an active adult community, a family-friendly community, or an exclusive estate, Phelps will deliver a home that fits their client’s lifestyle.

Phelps Homes reached out to MediaTown Marketing to diagnose, analyze and clarify missed opportunities associated with the group’s traditional marketing campaigns. MediaTown helped Phelps transition from a dated marketing strategy into a new custom inbound focused approach resulting in an increase in lead generation.

MediaTown integrated the Phelps Home’s current strategy with HubSpot’s Customer Relationship Management tool. Using landing pages, and calls to action, Phelps Homes has seen a steady influx of sales ready leads.

Additionally, the MediaTown team worked within Phelps Homes existing brand to develop a comprehensive advertisement campaign, aimed at targeting their specific homebuyer persona. This ensured, that only those likely to purchase a home from Phelps, were targeted.