My Biggest Bubble

My Biggest Bubble was a campaign designed to raise awareness towards March of Dimes Canada, a community-based rehabilitation and advocacy charity for people with physical disabilities. The goal is to enhance the independence and community participation of people with physical disabilities every day through a wide range of programs and services across the country.

Working with fellow sponsors, MediaTown created a compelling website to help generate awareness for March of Dimes Canada, using Google custom maps, and Social Media Integration, and traditional TV / Radio PSAs. Bubble Blowers are encouraged to Blow the biggest bubble and post their picture online, using a #hastag to win great prizes.