Direct Response Digital Advertising for Home Builders

Our Approch to Digital Advertising That Works

Unlike most other agencies we don't focus on individual tactics, we focus on results. Our approch to digital advertising is proven to be one of the most effective methods to increase website visitors, leads and new home buyers for your business.

1. Micro Target

70% of online consumers agree that the quality, timing, and relevance of a brand's message influences their perception of a brand. With a proper Inbound Advertising campaign in place, you will be able to connect consumers with your messaging exactly when they are most likely looking for it.

2. Progress The Buyer's Journey

Inbound Advertising works because it does what most other ad types don't - Inbound Ads encourage leads to take action based on a previous activity. They entice the user to upgrade their free trial (started at an earlier date), or offer an eBook on a more advanced topic once you're aware of the previous content read.

3. Provide Value

The most important question to ask when delivering paid advertising is: "Does my ad provide value to my contacts?". If so, using value based content and the ability to select a marketing qualified subset from your own database to target them across the web, helps keep them engaged with your brand during the decision making stages of the buyer's journey.

Targeted Advertising that is All About the Buyer's

Prospect is experiencing and expressing symptoms of a problem or opportunity. They are doing educational research to more clearly understand, frame, and give name to their problem.

Prospect has now clearly defined and given a name to their problem or opportunity. They are committed to researching and understanding all of the available approaches and/or methods to solving the defined problem or opportunity.

Prospect has now decided on their solution strategy, method, or approach. They have compiled a long list of all available vendors and products in their given solution strategy, and are researching to whittle the long list down to a short list and ultimately make a final purchase decision.

Why We're Different

  • Attract More Buyers

    Whether you're looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, our digital solutions cover the entire funnel.
  • Reach the Right People in the Right Place

    Local, or globally, we target in-market & researching home buyers on the web precisely when they are looking.
  • We Help You Dominate SEO

    MediaTown will help you develop great content, and deliver it in a way so customers will find you first.
  • We Develop Ads That Appeal

    90% of buyers say when they're ready to buy, "they'll find you." MediaTown will develop the right advertisements, so when ready to buy, you'll be first on their list.
  • Client Success is Paramount

    The success of our digital agency is a direct result of our client's success. We take your investment personally, as this is also an investment is us.
  • An Extension of Your Company

    Each MediaTown client is treated as part of our team. Any staff member (assigned to your project, or not) is accessible for questions, ideas, or just a chat .
of New Home Buyers start to research more than 6 months before they are ready to buy!

Mobile devices account for more than
of all searches related to buying a home.

Shoppers will perform an average of
searches prior to taking action on a real estate site

of new home shoppers use mobile and TV at the same time
Google & Compete New Home Shopper Mobile Survey, 2012

Advanced Segmentation for Amazing Results

Advanced Segmentation for Amazing Results

  • Google Ad Network
  • Display Advertising
  • Linkedin Advertising
  • Retargeting
  • Facebook Advertising
  • HubSpot Smart Lists
  • Facebook Audiences
  • CRM Prospects
  • Bing Network
  • Adwords Audit

Take the guesswork out of your marketing in just one phone call

We respond to requests immediately, so we'll get back to you super fast to set up a
time to chat.
(Well, as long as it's during business hours.)

Let's Chat