Marketing + Sales For Home Builders

Inbound Marketing + Automation + CRM =

The Way Traditional Home Builders Approach Sales
& Marketing is Broken!

(Deep down you know it's true!)

Our Approach Is Different

Inbound Marketing

Inbound is a series of marketing tactics designed to attract prospective home buyers and convert them into qualified leads. Our team of Inbound experts will help target the right customers for your community, condo building, or custom development project.
Inbound Sales

Inbound sales solutions are designed to nurture sales qualified leads and convert them into sales-ready opportunities. Remove the friction between your sales team and marketing with tools everyone loves.

With years between purchases, Home Builders need a way to generate a consistant flow of new leads.

The way people buy homes has changed. Traditional, disruptive advertising & sales practices no longer work. With so many choices, today's homebuyers turn to digital first.

Inbound Marketing is the best way to generate quality leads, earn new customers and sell more homes. As passionate Inbound Experts, your assigned marketing team will work with your organization to design a path to achieve business goals & grow your business!

Legacy Builder Vs Inbound Builder

- Sales & Marketing Are Two Completely Seperate Departments
- The Sales Process is a Series of General Checkboxes and Steps
- Sales Team Withholds Important Information
- Salespeople Enter Cient Meeting Without Any Customer Knowledge
- Sales & Marketing Work Hand in Hand With Each Other
- The Sales Process is Working Simultaneously
- Information is Open And Available To Anyone
- Salespeople Use Technology To Understand & Get To Know Their Buyer

Make The Move To an Inbound Approach
To Sales & Marketing!

Attract

During the "Attract" phase, homebuyers are likely a stranger to your brand. The objective in this phase is to build brand awareness, reach new audiences, and attract new traffic to your website.

Tactics

Blogging
Search Engine Optimization
Social Media

Tools

Blogging Platform
Social Publishing
Keyword Tracking

Convert

Once visitors begin flowing to your site, the goal changes to "Convert". At this stage, we're all about gathering lead information including; name, contact details, purchase intent, etc.

Tactics

Lead Generation
Remarkable Content Offers
Convertion Rate Optimization

Tools

Tools
Forms
Calls-to-Actions
Landing Pages

Close

Boom! You've got the lead. The next phase is key and often overlooked by builders. Here you will work to sort leads into stages in the buyer's journey. For those who may not be ready to make a purchase, this is the perfect place to begin nurturing & guiding them through their buying process with timely content.

Tactics

Lead Generation
Remarkable Content Offers
Convertion Rate Optimization

Tools

CRM
Email Marketing Software
Workflows

Delight

Now that a lead has become a customer, you've got to keep that relationship alive and well to encourage repeat business, referrals, and positive reviews. This is how you earn loyal customers and promoters.

Tactics

Personalization
Community Engagement
Surveys

Tools

Survey Software
Smart Content
Social Monitoring

83%

of New Home Buyers start to research more than 6 months before they are ready to buy!

Mobile devices account for more than

27%

of all searches related to buying a home.

Shoppers will perform an average of

searches prior to taking action on a real estate site

36%

of new home shoppers use mobile and TV at the same time
Google & Compete New Home Shopper Mobile Survey, 2012

How We'll Help You Build A Strong
Strategy For Success

Each new client MediaTown works with undergoes a comprehensive onboarding process (sorry in advance for all the questions we're going to ask). Your team will then receive a custom game plan built to match your business goals. Starting with identifying buyer personas, we build a blueprint to attract your ideal buyer. Game plans are then tweaked and updated through the campaign lifecycle.

Strategy

Starting with detailed persona development, we work to create a campaign strategy that drives traffic, nurtures leads & pushes contacts through the buyer's journey.
Mapping The Buyer's Journey

Beautiful design is the foundation for creating trust, projecting professionalism and creating a seamless experience for your prospective customers as they interact with you online.
Strategy

Starting with detailed persona development, we work to create a campaign strategy that drives traffic, nurtures leads & pushes contacts through the buyer's journey.
SEO Everything

Useful content is the foundation of all inbound marketing campaigns. Here we set the stage to attract your buyer personas as they progress through the buyers journey.

Lead Generation

From strategic placement of offers to the construction of targeted landing pages and micro-sites, we optimize everything to convert.
Lead Nurturing

Develop relationships with buyers at every stage of the buyers journey. Imagine a 3x increase in the number of prospects each of your sales staff pursues.
Conversion Tools

Determine where each prospect is in their decision making process and identify what you can do to push them along with content, communication, and value.
Conversion Tools

Determine where each prospect is in their decision making process and identify what you can do to push them along with content, communication, and value.

The team at MediaTown consistently uses strategy, creativity and project management skills at a very high level. Their work has allowed our company to expand effectively. Keep it up the great job guys!