It’s no secret that if you want to get ahead in the real estate game, the social media, and digital marketing avenue can be the golden ticket to success when done correctly. Digital marketing is statistically proven to increase sales through driving traffic to your website. There isn’t any one specific key to creating marketing content that will be received by the public, rather, it’s a combination of many different strategies, all working together, and complimenting each other, putting both you and your clients in a position to make an informed home buying or selling decision.
If You Build It, They Will Come.
It’s true that digital marketing can help rejuvenate your business plan that’s been stuck in the past for too long. You first need to intimately understand your key demographic. Research what they like, love & hate…what gets them fired up & why. Close to 10 years of our own experience and research have led us to proven successful methods that include digital expansion through multiple platforms such as Twitter, Instagram, Facebook, etc. Essentially, you want to make information related to the homes you sell, as appealing and accessible as possible to people, no matter which platform & device they choose. Remember, consistently create and share useful and engaging content relevant to your audience, and you’ll turn strangers into leads, and leads into homebuyers in no time!
Another method that has proven to be advantageous is something we call a “hyper-local” blog. What this means is, creating a blog that would focus specifically on local news in a small – medium sized area, making your website relevant, and more than just a platform dedicated to home sales. New park being built in the area? Is the grocery store down the road announcing that they are now open 24 hours? Fantastic! write up a short blurb on this new selling feature in your area. This is one example of something that will not only attract clients, it will draw in people from the community, raise your credibility, and most importantly, show your passion as an advocate of certain areas. The area in which you are developing.
But let’s backtrack a bit. Before you begin, you need to build your online presence to support the great content you’re creating. A digital storefront is the most beneficial place to start. Your website is a direct extension of your business but also a direct representation of you! It’s for this reason that it has to look inviting on every platform to reach your home buyers whenever it is most convenient to them. Websites that are optimized & user-friendly encourage your leads to extend their online stay, that means your website needs to have clear “call-to-actions” in the right place, at the right time.
Track, Analyze & Track Some More…
Then you’ll need to track, track, track. At MediaTown, we use Google Analytics. This ensures that we can successfully track important data in key areas that are specific to you, and your business needs. An example of the information we track for optimal campaign performance is each visitor’s stay (including what they click and where they go.) Having regular reports help gauge and maximize our advertising dollars, all in the effort of growing our business and our clients’ business in the most efficient, and effective way.
For more information on Google Analytics and it’s awesome features, drop us a line – we are a Google Certified Partner!
- Your website has unlimited potential to extend your online reach. Use “Call-to Actions” to draw your audience in. Be sure your design is optimized for any device and that the content is useful, engaging and relevant to potential homebuyers.
- Google Analytics makes it easy to, among other things, measure your marketing campaigns and track potential homebuyers. This is the most effective way to really find out what’s working and what’s not. With eye-catching graphics and valuable content, you will find it easier than ever to build a your community & create brand advocates out of your buyers.
- Create highly shareable content your potential homebuyers will love! Engage and delight them with useful and fun material and they’ll keep coming back for more. Build it and they WILL come.
- “Hyper-local” blogs are a fantastic way to share housing tips with your community, feature exclusive properties, Share news of a local event you’ve sponsored, and repost curated and evergreen content – all while consistently building your businesses’ SEO, giving your business the street cred it needs.
Now that you’re warmed up, check out this nifty eBook we created that taps into the twelve SEO mistakes to avoid proven to boost home sales through digital marketing!